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About Us | PSP Display

The pspd vision
Redefining retail spaces through design and engineering
For over 25 years, PSPDISPLAY has been dedicated to the retail display industry. As a design-led manufacturer with our own factory, we help jewelry and perfume brands turn store concepts into carefully designed, ready-to-install display solutions.

Wherever you stand in the brand value chain, our focus remains the same: we anchor everything in real consumer needs and, through precise and professional service, turn brand ideas into commercial spaces in the local market that are practical, repeatable, and built for growth.

To ensure this vision is realized without compromise, we manage the entire lifecycle of your project under one roof. From strict raw material selection to advanced manufacturing processes, our integrated approach guarantees consistency, cost-efficiency, and superior craftsmanship. We don't just deliver furniture; we engineer durable assets that withstand the rigors of high-traffic retail environments while maintaining their premium finish.

PSPDISPLAY bridges Chinese manufacturing with global retail. Our strong logistics and installation services make cross-border expansion simple. Whether for a single boutique or a global chain, we are the partner you need to drive real business growth.
Manufacturing Base
Industry Experience
50+
Countries Served
Skilled Artisans
Projects Delivered
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Manufacturing Base
Industry Experience
50+
Countries Served
Skilled Artisans
Projects Delivered
no data
A JOURNEY OF EVOLUTION
Innovating retail display since 1998
1998 1999 2001 2004 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
1998
1998
1998
Holy company was founded, this is the Predecessor of PSP. The main business as to design business space.
1999
1999
1999
Complete the first Jewellery space design and manufacturing project.
2001
2001
2001
Set up the showcase manufacturing plant to provide kings of Jewellery showcase for customers.
2004
2004
2004
Obtain the construction qualification of Grade B.
2006
2006
2006
Completed the business space design and manufacturing for LAOFENGXIANG and Diamond brand.
2007
2007
2007
The trademark of PSP was registered successfully, Set up a metal making plant.
2008
2008
2008
Obtain the construction and design qualification of Grade B.
2009
2009
2009
Set up long time of tom cooperation relationship with JB company from Germany.
2010
2010
2010
Change the company name HOLY to PSP Establish Effect design company. Start the new plant project. Become the qualified supplier of the most famous Jewellery brand of Chow Tai Fook.
2011
2011
2011
Set up the long term cooperation relationship with CHINA GOLD corporation. Obtain the FSC certification to support the international green career. Obtain 1S09001,1S014001.0HSAS 18000 certification. The new green factory was put into use.
2012
2012
2012
Set up Shanghai Operation Center to provide customers with more convenient communication and cooperation channels. Set up Shenyang operation center to enter north east market. Become the qualified supplier of 3D GOL.Din China, and set up long term cooperation relationship.
2013
2013
2013
Become the qualified supplier of ROLEX and TUDOR in China mainland. Start the long term cooperation with China famous Jewellery brand of l DO. Set up the technical research center of our company.
2014
2014
2014
Participated in the 2014 EURO SHOP Retail Exhibition in Germany. Established Wuhan Operation Center to provide customers with more convenient communication and cooperation channels. Established Chengdu Operation Center to better develop the southwest and northwest markets. The first jewelry counter manufacturer in China to introduce integrated, standardized, and modular process flows. Became a cooperative supplier of the well-known jewelry brand "Lao Miao Gold" and established a long-term cooperative relationship.
2015
2015
2015
The company's official website was newly renovated and launched/360° panoramic case display was added. The design, production and installation of Lao Feng Xiang's Vancouver store in Canada were completed. The design, production and installation of China Golden Commercial Space in Macau were completed.
2016
2016
2016
Established a long-term strategic partnership with the well-known domestic jewelry brand "Mingpai". Became a cooperative supplier of the famous Danish jewelry brand XJewellery and established a long-term cooperative relationship.
2017
2017
2017
Become the industry's only selected in the CCTV "Quality" column of the showcase enterprises. China Gold "Saturday Fu" and other brands have begun modular standard assembly line production mode. The new office of Shenzhen Operation Center is located in 1505 Shuibei Jin Block, Bei Li North Road.
2018
2018
2018
Become an Alibaba Supplier. Successful 30 full production.
2019
2019
2019
Set up Huizhou production base in Guangdong Province, and successfully realized modular standard production line. China Gold "Saturday Fu" and other brands have begun modular standard assembly line production mode.
2020
2020
2020
Completed the fourth generation image design and implementation of Saturday Fu, and became the Caibai jewelry supplier and the second generation image designer. Become "Zhang Wanfu","Baoqing Silver Building" and other regional brand design party.
2021
2021
2021
Won the "2020-2021 Award for Works of the Most Commercial Value Design Institute in China's Architectural Decoration Industry" & “2020-2021 Golden Diamond Award in International Environment a Art Innovation Design Competition" of the 17th China International Architectural Decoration and Design Art Fair in 2021. In the evaluation of CBDA Decoration Design Award in 2021, it won the gold medal in commercial space engineering.
2022
2022
2022
Become the strategic supplier of Yintai Group.
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Certified excellence
Global compliance standards (ISO, SGS, FSC)
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Advanced manufacturing
Precision automation for flawless output
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Integrated modular system
Standardized speed, custom flexibility
We are redefining the landscape of retail fabrication by transitioning from traditional custom manufacturing to a new Integrated Modular Mode. By standardizing the core structural components of our display systems, we significantly reduce engineering lead times and production costs, directly translating into higher value for our clients. This industrial approach ensures consistent, high-precision quality across every unit while eliminating the unpredictability of bespoke hand-crafting. Our goal is to provide a scalable solution that maximizes your Return on Investment (ROI), delivering premium retail assets faster and more affordably than ever before.

Despite this standardization, design freedom remains paramount. Our system functions as a sophisticated 'Kit-of-Parts' based on intelligent modular composition units. This flexibility allows us to rapidly

configure shapes, layouts, and dimensions to adapt to any specific floor plan or functional requirement. Whether you need specific material finishes, brand-aligned colors, or unique geometric combinations, our modules can be 'skinned' to match your exact Visual Identity (VI). It creates a seamless bridge between mass-production efficiency and the personalized aesthetic needs of modern global brands.
Global partnerships
Powering the world's leading retail brands
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