Marine Ecology & Dynamic Accessories: Sharkcover Store Design Concept
Shark Cover — Consumer Electronics Accessories Store SI Rollout
Client: Shark Cover
Locations: Xi'an Hanshen Plaza · Lanzhou Mixc, Gansu
Industry: Consumer Electronics · Chain Retail
Scope: SI Design · Fixture Manufacturing · Multi-city Installation
The Concept
A consumer electronics accessories chain that needed more than a store — they needed a system. Bold signature teal wraps the entire architectural shell, while warm wood veneer fixtures keep the focus where it belongs: on the product.
Designed to replicate. Built to last. Deployed across multiple cities without losing a single detail of brand identity.
Space at a Glance
The store is organized around three zones: a product browsing perimeter, a central island floor for new arrivals and hot sellers, and a service consultation point. Every zone has a defined fixture module. Every module has a defined specification. Every specification travels unchanged from city to city.
Fixture Breakdown
01 — FIRST VIEW Wall Module
The focal wall of every Shark Cover location. A spliced digital screen array sits above tiered product shelving, delivering brand content and product display in a single integrated unit.
- Size: 700×2300 mm per panel, 4–6 unit configuration
- Finish: Wood veneer, lacquer 3-sheen
- Screen zone: Above 1,000 mm; wood shelving below
- Placement: Centered, symmetrical — the first thing customers see
02 — Wall Prop Base Unit
Four themed lifestyle zones — Daily, Home, Outdoor, Theme — each merchandised independently. Customers navigate by lifestyle intent, not product category.
- Size: 4 × 700 mm units per zone (standard)
- Components: Wood veneer shelf · Long + short metal shelves · 1400×750 mm light film · Black metal display panel
- Optional: Acrylic display props · Adjustable height fixtures · Angled display accessories
- Finish: Wood veneer, lacquer 3-sheen
03 — Phone Case Module
A precision grid wall engineered for individual SKU browsing. Every case faces outward, individually accessible, instantly restockable.
- Size: 700×2300 / 1400×2300 / 2100×2300 mm configurations
- Finish: Wood lacquer, 3-sheen
- Placement: Store entrance zone — first product contact point
04 — Display Central Island (C-3a)
The central island is the merchandising engine of the floor — used for New Arrivals, Accessories, and Hot Seller displays. The recessed center trough accepts interchangeable fixture inserts, allowing the island to be reconfigured for any campaign without replacing the base unit.
- Size: 2,200 mm × 900 mm (fixed)
- Finish: Wood veneer, 30% gloss
- Drawers: Uniform concealed inductive locks
- Center trough accessories: Double-sided Graphic Fixture · Product Display Fixture · Linear Light Fixture · Ambient Light Fixture
- Base display plates: 690 / 840 / 1055 mm options (standard + powered)
05 — Service Island Counter (C-3b)
No traditional checkout. The service counter is a shared workspace — staff and customer side by side, with wireless charging built into the surface.
- Size: 2,200 mm × 900 mm (fixed)
- Finish: Wood veneer, 3-sheen
- Features: Concealed inductive-lock drawers · Leather service mat · Standard wireless charging
The Material System
| Material | Application |
|---|---|
| Wood Veneer — Lacquer 3-sheen | All fixture bodies, shelving, counters |
| Black Metal Profile | Display panels, shelf hardware, grid frames |
| Signature Teal | Architectural canopy + perimeter cladding (not furniture) |
Render vs. Reality
Ready to build yours? 📧 psp@psp-display.com · 🌐 www.pspdisplays.com
PSP Display — From Concept to Cloud.
Tags: consumer electronics store fixtures · phone accessories retail display · SI system manufacturer · chain retail rollout · modular store display system · wood veneer retail fixtures · multi-location store design
