Inside a Custom Jewelry Showroom Built for Zhou Liu Fu
Note: images below are 3D renderings of the completed showroom, produced ahead of on-site photography. The project itself is finished and operating — site photos will replace these renders once available.
Zhou Liu Fu is one of China's established jewelry retail brands, and this showroom fit-out called for a design that could carry the brand's identity across a full retail floor — reception, product display, customer service, and circulation — without losing coherence between zones. PSP Display worked on this project from concept through fabrication and on-site installation, delivering a completed showroom built around a consistent rose gold and terrazzo material palette.
The Material Palette: Rose Gold, Terrazzo, and Curved Forms
The showroom's identity is built on a few repeated choices: a rose-pink terrazzo floor throughout, rounded rose-gold display counters with no hard edges, and warm under-counter lighting that keeps the space feeling inviting rather than clinical. These choices repeat across every zone of the store, which is what makes a large, multi-zone showroom read as one coherent brand experience instead of a set of separate rooms.
Zone 1 — The Main Showroom Floor
Curved rose-gold display counters are arranged in clusters across a terrazzo floor, with wall-mounted display niches holding individual jewelry pieces under focused lighting. The counter bases use a textured metal finish that catches light differently depending on the angle, adding tactile interest to what would otherwise be a simple curved form.
Zone 2 — The Reception Desk
A leaf-shaped rose-gold reception desk sits against a textured feature wall bearing the "周六福 ZHOU LIU FU" logo, with a lounge seating area nearby for waiting customers. This is the first custom-fabricated piece a customer sees on entry, so the desk's form and finish were treated as a signature piece rather than a standard service counter.
Zone 3 — The Customer Service Counter
A dedicated returns-and-exchange service area uses individual booth-style dividers in marbled rose stone, with a lounge seating zone and a departure-board style display nearby. Separating service transactions from the main sales floor is a functional retail decision as much as a design one — it keeps the browsing experience uninterrupted by transactional traffic.
Zone 4 — The Staircase Centerpiece
A curved rose-gold staircase connects the showroom's two levels, with a suspended installation of hundreds of iridescent glass-effect butterflies cascading from the upper ceiling down through the stair void. A planted marble base at the bottom of the stairs softens the transition between levels. This kind of centerpiece needs close coordination between the structural stair fabrication and the suspended installation above it — both were engineered as one connected system rather than two separate contracts.
Zone 5 — The Central Display Cluster
A circular arrangement of display counters sits beneath the showroom's upper-floor windows, giving customers a full city view while browsing. The counters' curved layout means staff can move freely inside the cluster while customers browse from the outside edge, without the two paths crossing.
Zone 6 — The Full Floor, From Above
An overhead view of the staircase and surrounding floor shows how the different zones connect: the service counters, the central display cluster, and the staircase void all read as one continuous space rather than separated rooms, even across two floor levels.
What Went Into This Showroom Fit-Out
- Curved rose-gold display counters — textured metal base finish, integrated LED edge lighting, modular curved sections for flexible layout
- Wall-mounted display niches — individually lit, recessed into feature walls for single-piece presentation
- Custom service counters — booth-style dividers in marbled stone for the returns-and-exchange zone
- A structural staircase with an integrated lighting installation — engineered as one coordinated system between the stair fabrication and the suspended feature above it
- Consistent terrazzo flooring — carried across every zone to unify the space visually
How This Project Came Together
- Concept design — 3D visualization of the full showroom, from reception through the staircase centerpiece, for brand sign-off
- Engineering and material specification — converting the concept into production drawings, including the structural coordination needed for the staircase and lighting installation
- Fabrication — display counters, service booths, and architectural elements produced at PSP Display's facility
- On-site installation — a single team installed and commissioned the full showroom, from the ground-floor reception to the upper-level display cluster
Why This Matters for B2B Buyers
- Proven at full-showroom scale — this wasn't a single fixture order; it covered reception, sales floor, service counters, and a structural centerpiece as one coordinated project
- Material and design consistency across zones — the same rose gold and terrazzo palette carries through every part of the store, which is harder to achieve when different zones are sourced from different vendors
- One vendor, from concept to installation — the same team that designed the showroom fabricated and installed it, including complex elements like the staircase lighting integration
Frequently Asked Questions
Is this a real, completed jewelry showroom? Yes. This project for Zhou Liu Fu (周六福) is completed and operating. The images used here are 3D renderings produced ahead of on-site photography and will be replaced with site photos once available.
What kind of display fixtures were used in this showroom? Curved rose-gold display counters with textured metal finishes, wall-mounted lit display niches, marbled-stone service booths, and a structural staircase with an integrated suspended lighting installation.
Can PSP Display handle a full showroom fit-out, not just individual counters? Yes — this project covered the full showroom: reception, sales floor, service counters, and a structural centerpiece, all designed, fabricated, and installed by the same team.
